Since when did the Discovery and History channels turn into Spike TV? Maybe I was just slow to realize it, but I’ve been getting basic cable for about two years now and I hadn’t noticed it till now: 24 hours of truckers, loggers, pig farmers and oil rig roughnecks.
The History Channel has at least four “macho TV” shows: “Tougher in Alaska,” “Ice Road Truckers,” “Ax Men” and “Human Weapon.” That’s not surprising, though. The whole line-up is pretty guy-targeted; most History Channel shows are about the military and war, with a big emphasis on engineering.
The Discovery Channel, not to be outdone, has seven macho shows, including the wildly popular “Deadliest Catch.” And the macho-fest has pretty much taken over all the programing on both channels; if there is one rule of television, it’s that if something is popular, it will generate knock-offs.
And who do we have to thank for this explosion of man-shows? A fellow named, appropriately enough, Thom Beers. He’s the Emmy-winning producer behind 14 shows on nine networks. The shows, termed “macho TV” or “testosto-reality,” usually rank among the top shows on cable. He’s apparently well-qualified to reach the ever-desirable 18-to-34-year-old mullet market, too: besides his fortuitous name, he drives a GTO and uses the word “awesome” a lot.
Heather Havrilesky writes in Salon that the shows’ popularity is the product of some sort of working-class nostalgia, that we spoiled white-collar mouse-pushers simply “want to put our weak backs and wimpy arms to good use for a change, shoveling soil or hammering nails…”
I suspect it has a lot more to do with reinforcing gender boundaries not only in blue-collar (or plaid-collar) roughneck territory, but in white-collar labs as well. On the two channels devoted to engineering and the sciences, the line-ups are almost entirely male. At the same time, women are dropping out of those same fields in great numbers. The reasons? “feelings of isolation (respondents reported often being the only women on a project team), a lack of female mentors, a macho and hostile work environment, and long hours that conflict with family responsibilities.” Coincidence?
I can understand the the crews on a lot of these “testosto-reality” shows just don’t have any women in them; I’m not asking for Beers to create new crews to satisfy a gender-equity quota. Show it like it is, if that’s what the boys want. But you couldn’t find a female pest exterminator? “Cities of the Underworld” is essentially a show about archeology, a field dominated by women – and the History Channel chose this guy to be the host? Well, his name is “Wildman.” I guess that makes him qualified for anything on the all-balls network.
The Discovery Channel, to be fair, did at least have some women in their line-up: “The Alaska Experiment,” a sort of reality TV show in the frozen tundra, is composed of 10 volunteers, half of which are women. The “Smash Lab” crew consists of four people; Deanne Bell, the only woman, is “the scientist.” Similarly, the three-person supporting crew of “MythBusters” features one woman, Kari Byron. But the Discovery Channel, like the sciences in general, is a male-dominated space.
In contrast, the History Channel had zero women in its lineup. One could theoretically watch the History Channel for a full 24 hours and never see a woman – except in commercials, of course. It’s hard to miss the implication that this type of programming conveys: women weren’t part of history.