Commercials that DON’T piss me off

I know I’ve been running a series on commercials that piss me off for a while now…so, in the interest of fairness, I want to spotlight the two commercials I’ve seen that don’t promote sexism or mindless consumerism.

First, Oust disinfectant ran this one:

Wow. It looks like the man changed that baby’s diaper. And what’s better, he didn’t seem to be doing it under duress, or acting like it was filled with toxic waste. It even looks like he did it right, instead of playing the “we men are so inept at childcare” game. He was just taking care of his son (or stepson, or whatever). Very refreshing (pardon the pun).

In that same vein, there’s this one from Buccaneer Blends BBQ Sauce:

Although I’m completely confused as to what pirates have to to with BBQ, I’m glad to see an image of a father-figure eagerly taking part in grocery shopping with his kid.

Anytime the TV shows a man taking part in domestic tasks – especially one as unpleasant as changing diapers! – it’s a giant step towards real equality. Unfortunately, these were the only two gender-positive commercials I have come across. If you have any that you’d like to include, post them to the comments!